Purpose Design Joinery Ltd was founded in September 2021 as a design only service, with a short break due to health… they are back! Bigger and better! Since June of 2025 Purpose design have been working closely with Jerome Afegogo to incorporate a Joinery Factory and Sam Rutene for Site project management. We are excited to let everyone know that from August 2025 we will be operating as a Design Service + Joinery factory as well as onsite project management.

At Purpose Design Joinery, everything we do starts with one key principle: purpose. We don’t just build cabinetry or install fittings—we create spaces that serve a clear function, reflect your vision, and enhance how you live or work.

With a full-service offering that includes tailored design, in-house joinery manufacturing, onsite installation, and dedicated project management, we ensure every step of your journey is intentional, efficient, and expertly executed. Our name reflects our mission: to build with meaning, manage with care, and deliver with purpose.

Choose Purpose Design Joinery—where every detail has a reason, and every project has a purpose.

Jerome Afegogo

Debbie Sinclair

Sam Rutene

Hania Fisher

  • Jerome has 12 years’ experience in Joinery. He has honed his skills by working alongside 2 top firms in the industry, transforming ideas into stunning functional spaces. He believes that great Joinery isn’t just about craftmanship - it’s about Purpose, passion and attention to detail. Every Piece he creates is thoughtfully designed with intention, precision and a commitment to quality that stands the test of time. Your space deserves Joinery that not only looks impressive but is built to last, enhancing both the beauty and functionality of your environment.

  • Qualified kitchen and cabinetry designer Hania has been able to Combine her knowledge in the industry with her eye for detail to accomplish good results.

    Hania has been providing Kitchen and cabinetry advice and design to clientele across the Wairarapa and Wellington region for over 10 years.

    More recently she is able to detail jobs from design to production to Installation which enables a smooth transition.

  • Debbie Sinclair is a Qualified Cabinetry designer that has worked closely with Hania in all other areas of Joinery design. Her understanding of materials and products through into CAD Drawings and then project management, are skills that come with experience in the industry. Debbie enjoyed working closely with a Joinery factory learning the ins and outs of the factory process which helped her to understand the practical side of joinery and design.

    Debbie has found her own flare for design specifically enjoying transforming the wardrobe space in the home adding in designing  Laundry’s, libraries, bookshelves and Bathrooms. And Of Late after much time and effort Debbie has been able to work solely on whole house Joinery Design which now includes Kitchens and sculleries. 

    During consultation Debbie will ask all relevant questions, but most importantly listen attentively to the everyday operation of a client and their home so as to best utilise the space to fit their needs.

    Staying well up to date with latest trends and styles as well as mechanisms Debbie’s designs are exceptional in her field. She is determined to have the best outcome both visually and practically and can design to suit a wide range of budgets. 

  • Sam has been in the building industry since 2007 and brings a wealth of experience across a wide range of construction work including residential new builds & renovations, light commercial & kitchen installation. 

    Outside of work, Sam enjoys diving for kaimoana, classic cars, building lego creations, and the odd renovation project. He’s also kept busy by his son Rocco and English Bulldog Ralph, who ensure there’s never a dull moment in the household.

WHY USE US FOR CUSTOM DESIGN & JOINERY SUPPLY?

We have experience and knowledge within the industryand we will give you the best advice

What does that mean? What are the benefits?

This custom design is based on what you need and how we can make that happen

Any other benefits? Yes!

1.      We can explore more materials outside of a standard few.

2.      By focusing solely on Design the client benefits from a unbiased consultation and design that suits the requirements of the clients needs.

3.      The designer is able to make cost effective solutions without compromising on the integrity of the finished product.

4. Our Joiner will work closer with the designer who is able to personally detail and programme your cabinetry.

5. Our plans and drawings are finished at a High level that are understandable from a clients point of view, a Joiners and Installer point of view and most subcontractors.

Can Purpose design be contacted if a Joiner or contractor needs answers?

Yes. Absolutely!

So by putting our time and energy into giving you the best service with the right recommendations, It then gives you the flexibility and freedom to choose who you want to manufacture your dream kitchen.

  • Dream It

    We will work closely with our clients to help inspire them Or assist them into turning their inspirations and ideas into reality

  • Plan It

    Concepts and ideas

  • Create It

    See your plans come to life!

We look forward to bringing your design to life